CVS acquires probiotic brand
CVS Health, the US pharmacy chain, has announced that it is acquiring the probiotic brand, Wellnext Health. Wellnext Health, which owns several probiotic brands, including Nature's Bounty, Sundown Naturals and Puritan's Pride, will become part of CVS's health and wellness portfolio.
What are probiotics?
Probiotics are live bacteria and yeasts that are good for your health, especially your digestive system. They are often called “good” or “friendly” bacteria. Probiotics are available in supplements and certain foods, such as yoghurt and kefir. They can also be found in some fermented foods, such as kimchi and sauerkraut.
The benefits of probiotics
The benefits of probiotics are still being researched, but they are thought to help with a range of health issues, including:
Improving digestion
Boosting the immune system
Facilitating the absorption of nutrients
Preventing and treating diarrhoea and other gastrointestinal disorders
Reducing the risk of allergies and eczema
Lowering cholesterol levels
Helping to maintain healthy weight
The popularity of probiotics
The popularity of probiotics has soared in recent years, with many people taking probiotic supplements as part of their daily routine. This has led to a boom in the probiotic market, with sales of probiotic supplements expected to reach $7 billion by 2022.
CVS's acquisition of Wellnext Health
CVS's acquisition of Wellnext Health is part of the company's strategy to expand its health and wellness portfolio. In addition to its pharmacy business, CVS has been investing heavily in health and wellness services, such as MinuteClinic and Caremark. With this acquisition, CVS will be able to offer its customers a wider range of probiotic supplements and other health products.
The future of the probiotic market
The probiotic market is expected to continue to grow in the coming years, as more people become aware of the benefits of probiotics and incorporate them into their daily routine. As the market grows, competition is likely to increase, with more companies entering the market. However, with its acquisition of Wellnext Health, CVS is well-positioned to remain a major player in the probiotic market.
Conclusion
The acquisition of Wellnext Health by CVS is a significant move in the probiotic market. With the popularity of probiotics continuing to grow, and the market becoming increasingly competitive, CVS's investment in probiotic supplements and other health products is likely to pay off in the coming years. As more people become aware of the benefits of probiotics, the demand for probiotic supplements is expected to continue to grow, making this an important market for CVS to be in.
